Massoume Price and Zohreh Waibel conceived the concept of Culture of Iran Series in 2006. Books with high quality images for young readers and general public on Iranian culture and history. In 2008 the first book in the series, Ancient Iran, a pictorial history for young readers was published. Ancient Iran received excellent reviews from School Library Journals in USA and Australia and was featured on PBS for Rick Steve’s Iran Fundraiser Program. The book also won the Moonbeam Children’s Book Award in 2009. In 2012, four new releases from this series were published that cover history, culture and arts of Iran for young readers and the general public.
Zohreh and Joachim Waibel are the primary sponsors of the Culture of Iran Series. They have purchased and donated hundreds of copyrighted images to the project. They also sponsored the photographing of museum objects in Iran. Joachim Waibel’s unique and priceless collection of first edition books published in Europe was made available for the project. Many unique photo plates some 400 years old from original first edition books and plates were scanned and made available for the project. Zohreh Waibel was also involved in the design of the Iran: 5000 Years of Clothing, Jewellery and Cosmetics, which was designed by her son, Babak Manavi.